— Sample Delivery

What you actually
get.

Every month, this lands in your inbox. Branded Excel + CSV. Scored, sorted, ready to send. Below is a real preview generated by our research engine.

— The deliverable

Branded. Operational. Ready to import.

PROVOST sample lead delivery — branded Excel showing scored leads with grade, score, company, industry, headcount, revenue, location, primary contact, and email columns.

Three sheets in every Excel deliverable.

— Sheet 01

Leads

The deliverable. Grade, score, company, industry, headcount, revenue, location, primary contact, title, and verified email. Sorted by fit. Color-coded grades.

— Sheet 02

Score Breakdown

Why each lead got the grade it did. Per-dimension scores plus the reasoning notes. Useful for explaining grades to your team or tuning the ICP.

— Sheet 03

All Contacts

Flat list, one row per contact. Primary contact flagged. CRM-ready import. Drop straight into HubSpot, Close, Pipedrive, or whatever you run.

— Scoring

Why we score the way we do.

Most lead lists are flat. We don't ship flat. Every lead gets a 0–100 fit score based on five dimensions, each weighted by your ICP:

30Industry match. Do they actually do what your ideal customer does? Keyword presence weighted by specificity.
25Size match. Revenue and headcount bands. Too small = no budget. Too big = internal team. We hit the band.
20Geography. Priority states score full. Secondary states score partial. Out-of-region drops fast.
15Decision-maker title. Primary titles (Owner, COO) score full. Secondary titles (HR, Ops Manager) score partial.
10Buying signals. Hiring? Recently funded? Multi-site expansion? Each positive signal is a points add. Negative signals (Fortune 500 parent, single location) zero out the score.

Grade A = 80–100. Grade B = 65–79. Grade C = 45–64. Grade D = below 45 (we usually filter D's before delivery). The breakdown sheet shows you exactly why each company landed where it did.

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What you actuallyget.

Branded. Operational. Ready to import.

Why we score the way we do.

What you actually
get.